How to Get More Subscribers on Instagram

Let’s face it: Instagram is useless unless you have at least a few dozen subscribers. However, just after registering, you won’t have a lot of followers. And that’s why this article is just for you! In it, we’ll share some tips on how to attract people to your account on Instagram.

Of course, the network is full of various cheating techniques, but such tricks will sooner or later lead to account suspension. Therefore, we recommend you to focus on proper methods described below rather than risking your business and reputation.

#1 Set Your Goals

First and foremost, set your goals. Why do you need the presence on Instagram – to share beautiful photos, build a strong personal brand or attract more clients? These are all good reasons to star, but knowing the ultimate, strongest purpose, you’ll be able to adjust promotion strategy, which is very important given the fact that Instagram constantly develops, introducing new features and even some limitations (for example, the maximum number of accounts you can follow is 7500).

#2 Define Your Target Audience

Unless you’re celebrity, move away from general topics like food and kitties to something more specific. Ideally, it must be something in which you’re a guru.

Successful Instagram accounts with millions of subscribers almost always have a custom theme: designers upload photos from backstages of fashion shows; chefs – pictures of food miracles that they make of rice and beans; travelers – photos from unknown but beautiful places of Paris, Venice, London, etc.

People love insights!

#3 Focus on Quality

Unless you’re Justin Bieber, focus on the quality of your content. To begin, place a dozen of high-quality and interesting photos to fill your account and look like an active user. Don’t forget to import friends from Facebook, Twitter, and other social networks.

As we said above, the most popular users (except celebrities) adhere to a specific topic. The last 30 photos are your calling card! Make them amazing so that visitors will take the only right decision – to subscribe. However, don’t upset if somebody leaves negative feedback – finally, you can’t please everyone, and about 30% of users will leave, not even scrolling down your page.

Note that an average portfolio of aspiring photographer usually contains about 20 best shots.

#4 Be Active and Enlarge Your Audience

How to make your audience wider? The first thing that comes to mind is putting likes under the photos of somebody who can bring you more people than just himself. Well, it may work with unpopular accounts, but people with a wide audience are so accustomed to hundreds and thousands of praises that they will never notice you. Therefore, you should be selective.

Another common tool is commenting. It will work for you, but only if applied correctly. Don’t leave meaningless messages like “Awesome!” Try to be original – note something that wasn’t yet noticed, give an essential tip, etc. The trick is that even if the publisher doesn’t pay attention to you, his subscribers may appreciate your contribution and start following.

#5 Choose a Proper Schedule for Publications

According to statistics, if you have about 3000–4000 of subscribers, you will get about 300-500 likes a day. At this point, you shouldn’t rush and upload new photos as you still can’t get to the Insta feed. However, if you notice that some shot suddenly received more attention, wait a bit – maybe, it will gain a few more likes soon and finally get to the Instagram feed.

According to research, the most “profitable” time depends on the day: for example, on Monday, it’s between 7 p.m. and 10 p.m., on Friday – about 1 a.m. and 8.p.m. All in all, the sweetest time is 2 a.m. and 5 p.m. EST; the worst is 9 a.m. and 6 p.m.

Of course, that’s all about the time zone of your target audience. For example, if you’re dealing with business people, obviously, they won’t check Instagram during working hours, and the best time for uploading will be the next hour after the end of the working day.

#6 Select Proper Hashtags

Here all depends on your industry. A simple Google search will prompt you the relevant hashtags.

The top-10 trendy hashtags look as follows:

#love
#instagood
#photooftheday
#tbt
#beautiful
#cute
#me
#happy
#fashion
#followme

Note that using more than seven hashtags negatively affects the perception on the page and may look like spam.

Of course, not all hashtags are equally useful. Experts tend to refrain from simple tags like #leg, #cat, #car as they are too competitive, and your short will likely be lost among the millions of the same. Instead, come up with interesting, exclusive hashtag that best describes your direction or brand. As soon as you get loyal followers, they’ll recognize you by this one (or a few ones).

By the way, #nofilter attracts 10% more likes even if filters were applied (that’s how human psychology works), while #drunk reduces the number of likes by 40%.

So now you have some sound methods to attract people to your account. Of course, the content is the king. There are millions of ways to highlight your profile, both free and paid, but all starts and ends at the one and the same point which is the quality of your shots.

I wish you enlarge the audience day by day and finally succeed in what you aim for!

About The Author

Lucy Adams is a blogger, buzz essay writer, and aspiring photographer. She’s a woman of broad interests so that she never misses intriguing topic of any kind. Share your best ideas with this diligent author at lucyadams@buzzessay.com, and soon you’ll get the brought to life at no cost.